DRM Community

Even though 7 of today’s top 10 social networks own the global rights to every piece of content housed on their servers, Gravitater goes a step further with our recently launched DRM community to personally contact and secure 100% dedicated DRM (Digital Rights Management) for every image that a brand selects to use.

Twitter has invited Gravitater to be part of a landmark Twitter pilot and become ONE OF THE FIRST COMPANIES to use it’s new image display service and as part of this unique long-term relationship, Gravitater has been given complete digital rights clearance for every image ever loaded onto Twitter.

We deliver two types of "native" UGC content to build "native creative™" ad units for brands and their agencies.

• The first kind of native content comes from "native creators. These are Web users we identify as makers of high virality content as measured by our Virality Ranking Engine
• The second type of content comes from "native curators." These are Web users who identify pre-existing high virality content. Creators also enable us to offer complete/cohesive campaigns to our advertisers

Gravitater is bringing Native Creators and Curators together to build the first ever DRM Community that uses a tiered reward system to execute complete digital rights managements.

• Admin selects the images they want to go into the Moderation Cue (the "pen")
• Next they Tweet the creator (and edit the Tweet, if desired), to request permission to use the image
• Authorization is quick and all of the details are automatically recorded within our platform for legal purposes
• The photos are then returned back to the moderation queue in the order that they receive authorization
• They are then published out to the pre-determined media outlets